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Lime-A-Rita Brings in Jessie James Decker to Kick Off Its New Spring Flavors

Lime-A-Rita Brings in Jessie James Decker to Kick Off Its New Spring Flavors



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The new flavors include grape, peach, orange, pineapple, and coconut

The theme of unifying women is not only reflected in the singer’s partnership with the brand, but also in her clothing line, Kittenish, and music.

In March, Lime-A-Rita firmly positioned itself as a female-focused beverage with the “Make it a Margarita Moment” campaign. Now, to kick off its new seasonal flavors, the brand has enlisted the help of country singer and fashion designer, Jessie James Decker.

In addition to the female-led marketing team, the campaign features a series of ad spots showcasing women bonding with a Lime-A-Rita in hand, which is what Decker told The Daily Meal connects her with the brand.

“I love that it promotes a girls’ night out,” Decker said, whether you’re hanging out boat-side in Florida or getting together with your friends.

Although this season’s flavor lineup features refreshing warm-weather flavors, Decker said Peach-A-Rita is her favorite. To highlight the seasonal flavor, the brand launched “Emoji Your Peach,” which allows you to customize your own peach emoji to share on social media.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

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The "Charmed" actress didn't hesitate to show off her underarm hair.

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The image launched Hurley's reputation as a bikini queen.

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Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

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Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Stay in the know at a glance with the Top 10 daily stories

Serve this veggie "meatball" with a side of marinara sauce to satisfy any vegetarians in the group.

Get the recipe at Kristine's Kitchen.

Treat your guests to these starters and hor d'oeuvres that pack flavor—not calories. Here you'll find light and easy recipes for parties, family gatherings, holidays, and more.

Salma Hayek, 54, on aging in Hollywood: 'I don't think I am some hot tamale'

The "House of Gucci" star shared her thoughts on growing older in Hollywood, motherhood and meditation.

Gabrielle Reece doesn't mix fitness with husband Laird Hamilton: 'Iɽ rather break bread with him than go bang iron'

The former volleyball star talks wellness, body image and aging.

AdPlace A Bag On Your Car Mirror When Traveling

Brilliant Car Cleaning Hacks Local Dealers Wish You Didn’t Know

Gwyneth Paltrow, 48, goes topless for new Goop collection: ➫solutely gorgeous'

The actress turned businesswoman stripped down for her brand's latest launch.

Halle Berry, 54, lounges on the beach in a bikini

The actress is ready for hot girl summer.

Alyssa Milano embraces her body hair in stunning photo: ɺrmpit hair, don’t care'

The "Charmed" actress didn't hesitate to show off her underarm hair.

Elizabeth Hurley, 55, shares photo from ɿirst bikini shoot ever': ɻoy, was I nervous'

The image launched Hurley's reputation as a bikini queen.

Nikki and Brie Bella admit that even their kids can't tell them apart sometimes: 'They are blessed to have 2 mamas'

The twins open up about parenting, their new stroller collaboration and turning stretch marks into a positive.

Miley Cyrus says body shaming after 2013 VMAs ‘scarred' her

The 2013 performance left the internet abuzz, but the singer is still healing

Alzheimer's experts share what you need to know about the newly approved FDA treatment

For the first time in 20 years, the FDA has approved a new treatment for Alzheimer's. Experts say it's a "huge" day for patients but warn that it's not a "silver bullet."

Shannen Doherty shares makeup-free selfie as she chides Hollywood for overlooking 'women without fillers, without Botox, without a facelift'

The 50-year-old actress wants to see "women who embraced their face and all the experience it showed."

Emily Ratajkowski faces mom shaming after sharing photos of herself holding her baby

Emily Ratajkowski welcomed her son Sylvester Apollo in March — and now she's facing her first public experience with mom shaming.


Watch the video: Jesse James (August 2022).